DIRECTOR OF INTEGRATED MARKETING

June 2025 - Present

Leading integrated marketing initiatives for select clients, spanning strategy, creative production, and campaign execution.​​

• Advise on campaign structure, messaging frameworks, and creative delivery across digital channels.

• Support end-to-end execution from briefing through final asset approval.

• Partner with internal and external stakeholders to align objectives, timelines, and deliverables.

SENIOR OPERATIONS MANAGER

September 2022 - June 2025

Led creative production and operational delivery for national, performance-driven marketing campaigns across multiple client portfolios.​

• Owned end-to-end creative production across paid social, search, affiliate, and digital channels, supporting acquisition, engagement, and retention goals.

• Translated go-to-market priorities into creative briefs, messaging frameworks, and asset requirements.

• Partnered with media, analytics, creative, and editorial teams to align performance objectives with execution.

• Coordinated agencies, vendors, and freelancers to deliver assets on time, on brand, and within scope.

• Applied performance insights to inform iteration, optimization, and future production planning.

ASSOCIATE DIRECTOR, CLIENT SUCCESS

December 2021 - January 2022

Led delivery of integrated marketing and branded content campaigns for senior clients across multiple verticals.

• Served as a strategic partner to client stakeholders, translating objectives into creative and editorial execution plans.

• Managed timelines, workflows, and cross-functional coordination across editorial, design, and production teams.

• Oversaw development of multi-channel assets while maintaining brand and platform standards.

• Developed client-facing performance summaries and campaign insights.

SENIOR ASSOCIATE, CLIENT SUCCESS

January 2021 - December 2021

• Supported execution of branded content and integrated marketing programs.

• Coordinated creative production across editorial, design, and production teams.

• Developed messaging materials, briefs, and communications guidelines.

• Supported performance reporting and post-campaign insights.

SKILLS & EXPERTISE

Integrated Marketing & Campaign Execution

• Paid media, branded content, omnichannel campaigns, product launches, partnerships

Creative & Content Production

• Creative briefs, asset development, QA workflows, editorial and social content, CTV

Analytics & Reporting

• Performance reporting, KPIs, dashboards, GA4, Tableau, Meltwater, Looker

Public Relations & Communications Strategy

• Earned media planning, external communications, press materials and messaging, media training, PR agency management, executive communications, media monitoring and coverage analysis, crisis communications support, performance storytelling, and client-facing presentations

Collaboration & Tools

• Asana, Airtable, Wrike, Monday.com, Google Workspace, PowerPoint, Keynote, Adobe Creative Suite